Athleisure 2


I am sure you have noticed how cool people look on their way to the gym – even if  they’re not?

Increasingly, daywear looks more like sportswear, including stretchy, high tec sporty fabrics. When Stella McCartney designed our Olympic team GB’s kit, suddenly everyone was wearing neon trainers and colour blocked clothing with go faster stripes. She produces great sportswear, as do other brands which are springing up everywhere. If you fancy getting into stocks and shares, I predict that athleisure is here for some time to come.

Whether it is yoga, pilates, running or dance (it is really specific to each sport these days) the garments are usually very well-made. When people wear fabulous sports gear, they look like they are really good at it – somehow that they know what they are doing – even if this is not the case. This is how we are – it is amusing how clothes make us feel emotionally, how uniforms affect us!

There is so much thick spandex in use, it has become like the playtex corsets our mothers used to wear. Strange how previously corsets were physical restraints to look slim, now for women the restraints are uniforms to become slim.


About maggi toner-edgar

Creative Style Consultancy Fashion and Textile Practitioner Art/Education Writer/Research View all posts by maggi toner-edgar

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